It’s a fact – the spa is a billion-dollar industry and growing. And there’s no stopping it. Sometime in November this year, the International Spa Association (ISPA) released its 2010 Trend Watch report, naming some interesting craze for spas in 2010:
Customer Service. Great customer service is always the best! You could present the most expensive spa treatment, but when the client isn’t happy with her spa experience, it’s equal to nothing. “As a matter of fact, 87 percent of ISPA member spas are utilising customer feedback mechanisms to guarantee they’re exceeding consumers’ desires…” Spas should adopt improved means then to give the clients a more satisfying spa experience.
Spa Sampling Menus. This is a great means to let spa clients get a sort of “preview” of the several treatments thatthey are planning to try on.
Spa Partnerships. This lets spas to broaden their reach by building partnerships with local businesses that may also gain from them. By doing so, spas are able to boost their business and increase the number of clients by bringing the spa closer to the clients. Various strategies can be tried on like discounted prices with partner hotels or resorts. And who doesn’t like a bargain?
Social Media. From tweeting to blogging, and everything in between, it’s estimated that in 2010 social media will continue to be powerful in assisting spa-goers make decision from what to where of spa. Needless to say, spas should make the most out of social media to gather clients.
Beauty Rest. Not yet very popular, but a tempting alternative like this can certainly increase the total of spa visits. This simply means giving that spare time at the spa to catch some forty winks while savoring a restful massage. Or quite more appealing is to just reserve a room in a spa filled with calming aroma to get more sleep.
These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a plenty of better things to look forward to for your 2010 spa excursion.
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